The Gutenberg Galaxy - Ebook written by Marshall McLuhan. The ISBN of The Gutenberg Galaxy is 9780802060419. In The Gutenberg Galaxy, McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book.. The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. The ISBN of The Hitchhiker's Guide to the Galaxy - novel - is 0-330-25864-8. A propos of his axiom, "The medium is the message," McLuhan argues that technologies are not simply inventions which people … Marshall McLuhan and The Gutenberg Galaxy. This question is about culture/philosophy, not English. First published in 1962, Marshall McLuhan's The Gutenberg Galaxy studies the emergence of what its author calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Fifty years after its initial publication, this landmark text is more significant than ever before. – FumbleFingers Jun 23 '14 at 17:26 Read this book using Google Play Books app on your PC, android, iOS devices. 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